VSCO launches third-party iOS camera app, Capture

GaryPageau , ,
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Photo and video editing software company Visual Supply Co. (VSCO) is launching a standalone camera app called Capture. According to Bloomberg, the app is not live yet, but Capture will roll out this week in a handful of test markets, including Ireland, Australia, and New Zealand, ahead of a broader US release later this summer. Capture won’t require a paid subscription to use, but you will need a VSCO account.

“Photographers increasingly are moving away from using overly complicated editing software and are using apps that make it easier to get that right moment with a desired aesthetic right at the point of capture,” Chief Executive Officer Eric Wittman told Bloomberg.

Capture offers 50 of VSCO’s most popular presets, letting users apply their favorite film-like looks before taking the shot. There’s both an auto mode for quick snaps, and a manual mode with advanced controls like shutter speed, exposure compensation, and lightning effects known as bloom, and halation.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.